Huawei Plans to sell Smartphones through WeChat

With the increasing competition in the Chinese market every manufacturer is looking to adapt to a new marketing tactic. For Xiaomi “the hunger” technique has worked pretty well. What company actually does is ask customers to preregister for a specific device they are interested in buying. In this way, company gets email addresses and details of thousands of potential customers from  China and this helps in creating a pretty hand database of potential customer. Following the same hunger technique the company sold 10, 000 units of Redmi Note Phablet is just one secondHuawei

And now Huawei is also looking to choose a very unique yet effective marketing technique. According to the reports, Huawei has decided to choose WeChat for marketing purpose and to sell Huawei Honor 6. This high end device is now officially available in the market and comes with Huawei’s own octacore processor and 13 MP primary shooter.

Huawei basically sell its smartphones through local carriers in China and this time around company plans to extend the distribution of its smartphones. And for this reason Huawei will use a Chinese messaging application WeChat. Few days back WeChat ran an official competition in which users were asked to guess the exact price of Huawei Honor 6 and the person guessing it right was given a new Huawei Honor 6.

At the moment Huawei holds 8% of market shares in China and with this new marketing technique it hopes to extend the market shares along with the annual sale of is smartphones. WeChat has around 400 million active users and this new marketing technique will definitely do wonders for Huawei.

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