Apple All Set to Buy Swell for $30 Million

Just after the Beats acquisition by Apple, now company is all set to buy Swell for $30 Million. According to this deal, Swell will shut down by the end of this week and will stop its services.

Basically Swell is a radio/podcast application which looks for the content you might be interested in listening and than displays it. It uses highly intelligent algorithms which sorts out content based on the user, expert and content rating to ensure that you get to listen the best content. It gathers content from multiple sources like ABC, BBC, CNN, Tribune and more and then displays the content using different factors as discussed above.

swell

Swell has a very simple yet attractive UI which makes it easy for the users to browse the content and listen the one which they want to. The “trending” feature allows you to go through the most popular content on the web. The best thing about this application is that it learns from your activities and displays the content which you mostly listen to.

So, as soon as this deal is finalized then you will certainly see Apple coming up with its own new features and making this already awesome application awesome-er.

Source: Recode

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