According to IBN India Microsoft is all set to officially launch the newly announced “mini” flagship device Microsoft Lumia 830 in India. According to IBN this new Microsoft device will be available in India for $430 which equals to INR26,000. Now this is one of the most highly priced smartphones available in the market right now.
Microsoft Lumia 830 is a mid range smartphone with very decent specifications but according to Microsoft it has high end flagship specifications which creates a lot of confusion among the people. Lumia 830 is not a flagship smartphone by any means and such claims puts Microsoft marketing tactics under a question. Microsoft Lumia 830 has quadcore processor, 16GB internal storage with microSD support, 1GB RAM, 10MP pure view camera and 0.9MP front snapper. It is quite obvious from these specifications that Microsoft Lumia 830 is not at all a flagship device. However you can term it as ‘Mini’ flagship device.
With these specifications and a high price tag it looks quite difficult for it perform in the market where Moto G is already available at a much better price. Moto G has similar specifications but it has an advantage that it runs Android OS and this might mess up the whole Microsoft plans in India.
If Software giant expects to get the most out of this huge yet potential mobile market then Microsoft should use better pricing strategies otherwise company will not be able to do well in India.